Montel Williams who has been advocating for the marijuana industry since he was diagnosed with MS in 1996. He has used all of his celebrity power to take his advocacy to the cannabis distribution business. Montel is launching a new brand with a high powered board of advisors called Lenitiv Scientific and this was announced a the Cannabis World Congress and Business Expo in LA.

LOS ANGELES, Sept. 8, 2016 /PRNewswire/ — On September 8, 2016, former television host and wellness advocate Montel Williams—one of the highest-profile medical cannabis advocates in the country—is launching a line of innovative, high quality medical cannabis products for patients under the brand name LenitivLabs by Lenitiv Scientific, LLC. Williams will announce LenitivLabs at the Cannabis World Congress and Business Exposition being held at the Los Angeles Convention Center in a 2 p.m. (Pacific) keynote speech.

LenitivLabs’ line of proprietary products utilize the latest cannabis manufacturing technologies and research to bring patients the highest quality and consistency available. Patients will feel safe knowing there are no harmful additives and the products will be clearly labeled and packaged in consistent, standardized doses.

Williams—an award winning media personality, decorated former Naval officer, entrepreneur, and wellness advocate—was diagnosed with Multiple Sclerosis (MS) in 1999 and has used cannabis products as a medication to manage the disease’s symptoms.

“I experience neuropathic pain 24 hours a day because of my MS,” says Williams. “My physicians recommended cannabis as part of my treatment seventeen years ago, and I’ve used it ever since. Only someone suffering from a debilitating disease can understand cannabis’s therapeutic value.”

Lenitiv Scientific has assembled a world class advisory board including Former Director, Central Intelligence, Ambassador R. James Woolsey, Retired Vice Admiral Edward M. Straw, former Congressman Wilbert Tauzin, former owner of General Drug, Basil Falcone, Lindy Snider and Nancye Miller-Woolsey.