With 4/20 almost here there’s bound to be lots going on for marijuana enthusiasts to celebrate this weekend, even in states where it hasn’t been legalized yet. Case in point a few creative businesses in the Milwaukee, Wisconsin area have taken note of the occasion and are offering special 4/20 friendly promotions and hosting events this year geared towards local cannabis lovers enjoying the holiday! From an awesome bread stick special by Wisconsin staple, Toppers Pizza, to ward off the inevitable attack of the munchies, a craft beer brewing party for a brand new IPA, and showings of some stoner movie classics like Cheech & Chong’s “Up in Smoke” and “The Big Lebowski,” there’s pretty much a little something for every enthusiast that finds themselves in the area to enjoy.

Be sure to follow the link for more information on the going’s on in Milwaukee for this year’s holiday and have a happy 4/20’s eve!

You won’t find a Hallmark card for it, but April 20, 4/20, is the unofficial holiday dedicated to smoking marijuana.

There are a lot of stories about how 4/20 came to be. It didn’t start as a police call code or as Hitler’s birthday. It was just a convenient time of day to light up. At 4:20 p.m., school (or work) is out, but you’re not expected back home. Huffington Post traced the usage to California in the 1970s.

Today, it’s so well known that your mom probably knows about it, and Milwaukee businesses are embracing it, legally.

Toppers Pizza

Last year, the Whitewater-based pizza chain noticed a spike in sales on April 20. It sold 7,000 orders of its TopperStix, cheesy, pull-apart breadsticks. In response, the company is having a sale. Starting at 4:20 p.m. on 4/20, the breadsticks will be half price.

Let the snacking begin.


4/20: some legal ways to celebrate marijuana’s unofficial holiday